Hi, I’m Elena Luneva. I operate at the intersection of people, craft, and business. I help product leaders, founders, and GTM operators sharpen the business side of product, so they can drive growth, influence outcomes, and lead with confidence.
Over the past 20 years, I’ve scaled product and GTM teams as an executive at companies like Braintrust, Nextdoor, LiquidSpace, OpenTable, and BlackRock. I’ve built marketplaces, AI-native platforms, and B2B SaaS products from zero to scale. Today, I advise founders, coach product executives, and teach product managers how to grow their business skills such as GTM, Financial Acumen and Executive presence effectively. Although I have an MBA and CS degree, I do not think you need either to thrive in the future reshaped by AI. What I do think you need is the curiosity to learn.
This newsletter is where I share what I’m learning, teaching, and applying in the field:
How AI is reshaping product strategy and GTM execution
How to build business cases that win executive trust
How to lead cross-functionally, influence the C-suite, and elevate your presence
Real-world frameworks, examples, prompts, and mental models from my work as an operator, advisor, and coach
If you're a product person, GTM leader, founder, or just curious about how businesses evolve and what skills are needed for the future, this is for you.
Why Subscribe
How we build businesses is changing. AI is rewriting how we do research, design, delivery, and GTM. However, most PMs are still being trained to ship features, rather than shaping the business. This newsletter focuses on how to get operators from working in the business to working on the business.
Examples:
Where the future is going. Product Leadership Next
Frameworks. The Exec’s Guide to High-Impact 1:1s
Applicable AI lessons. Elevate your Executive Presence with AI
Applicable Business Lessons. Building P&L Models that win Executive Trust
Subscribers get:
Practical tools to lead with strategy and speak the language of finance
Executive-level thinking on product, growth, and AI
Prompt libraries, business templates, and real examples you can adapt
Stories from the field: how top operators are using AI to outlearn and outperform
Early access to my workshops, lightning lessons, and executive coaching offers
Posting Schedule
Expect new posts 2–4x/month. Most are free. Occasionally, I drop deeper playbooks and session recaps for paid subscribers.
Paid Subscribers Get
Access to all archives (including past frameworks and recordings)
Exclusive deep dives and AI playbooks for product + GTM
Priority access to live Q&As and subscriber-only content
$8/month or $80/year.
Can You Expense This?
Yes. Most readers expense this subscription under L&D or professional development. If it helps, I’ll even send you a prompt to copy and paste into your reimbursement request.
🔐 Privacy
No spam. No fluff. Just content that helps you level up as a product leader.
Join the crew
Be part of a community of people who share your interests. Participate in the comments section, or support this work with a subscription.
