Work With Me
Hi, I am Elena, a CPTO-turned advisor, teacher, and executive coach. I help founders and product leaders scale with clarity, speed, and confidence. With 20+ years leading product and GTM at Braintrust, Nextdoor, LiquidSpace, OpenTable, and BlackRock, I bring a blend of product craft, business strategy, GTM, and AI native executive leadership. Whether you're navigating an inflection point, shaping your next big bet, or stepping into a more senior leadership role, I’ll help you think more clearly and identify the next growth lever.
Cohort-Based Learning for Individuals & Teams
Develop CPO-Level Skills
Strengthen your go-to-market strategy, financial fluency, executive presence, and cross-functional influence
AI-Powered Executive Presence Lab
Build executive presence, design your influence systems, and improve your public speaking skills using AI tools
Command Presence Under Pressure
3 hours of in the hot seat ambush and hard conversation training
Corporate Training and Speaking
I love speaking to teams of all sizes, from startups to Fortune 500 companies, as well as at industry events with thousands of attendees. Get in touch to explore topics for your next offsite, all-hands meeting, team-building event, or sponsored webinar. Elena is a highly rated speaker and workshop facilitator who has trained leadership teams across leading enterprises and government organizations. She offers fireside chats, leadership and AI workshops, and select in-person sessions. Please reach out to elit716 at gmail.com
Executive Coaching
For product leaders ready to level up, step into executive roles, or work through transitions for themselves, their organization, and teams. I work with executives as they start and work through their first 90-day plan. Executives who have moved from other functions to leading Product. Directors who have been promoted and are looking to understand the changes required in their new role.
90-Min Executive Session
Focused support on 2–3 pressing challenges
✓ GTM strategy, org design, or product roadmap
✓ Sharpen your narrative for execs or the board
✓ Instant clarity + frameworks you can apply tomorrow
Advisory Partner
Strategic guidance for founders and product leaders
✓ Deep product + GTM expertise on call
✓ Weekly calls, async feedback, and hands-on support
✓ Help with hiring, positioning, roadmap, and investor updates
Fractional Product and GTM Leadership
Let’s talk
When you need an experienced operator to step in immediately and drive the business forward.
✓ Interim CPO, Head of Product, or GTM lead
✓ Build the team, ship the plan, tell the story
✓ Perfect for pre- or post-raise inflection points
Contact me: Elena.potylitsine at gmail.com