Elena’s Substack

Elena’s Substack

From Feature Factory to Finance Fluency: How I Learned to Speak CFO

The story of maps, a feature that almost died, and the two conversations that saved it.

Elena Luneva's avatar
Elena Luneva
Sep 23, 2025
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Last week I got to deliver this talk at Industry a MindTheProduct conference, which brings a thousand product leaders from around the world together. I got the crowd chanting financial terms at the end. Something resonated!

Before we dive in, financial acumen is one of the 4 modules of Develop CPO Level Skills this fall, and there is time to sign up f…

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